Home Furniture Alfredo Paredes Unveils First-Ever Furniture Collection, Produced in Collaboration with EJ Victor

Alfredo Paredes Unveils First-Ever Furniture Collection, Produced in Collaboration with EJ Victor

34
0

PhotoCaption


Alfredo Paredes Unveils First-Ever Furniture Collection, Produced in Collaboration with EJ Victor.


This June at High Point Market, creative polymath Alfredo Paredes will launch his first dedicated furniture collection, in partnership with EJ Victor.

 

The debut collection includes sofas, sectionals, chairs and ottomans, as well as occasional, dining and coffee tables, desks, shelving, a console, a bar cabinet, and a bed. Evoking a cultured bohemian spirit, the collection references classic European furniture with a casual and contemporary American twist. Made almost entirely in the U.S., the pieces are sculptural yet multifunctional, crafted out of Oak, Maple, Walnut, and Alder, with a unique palette of additional materials, including Negresco Stone, Black Pearl Stone, and Seagrass. Luxurious details, such as Bullion Fringe, Woven Leather, and Pyramid Nailhead Trim round out the collection.

 

“It has been such a joy to design my first-ever furniture collection, under my own name, with EJ Victor,” Alfredo Paredes says of the new collection. “The incredible freedom and support their team provided me allowed this to be such a personal and enriching experience and I’m thrilled to finally unveil this collection at High Point. I’m often drawn to antique furniture for its ability to evoke a sense of place and memory, and I wanted this collection to have a similar tone, without feeling overly precious or decorative. The pieces are imbued with a sense of history and narrative, but through a contemporary lens, with a real emphasis on functionality.”

 

This marks the first furniture collection that Paredes has launched under his own, eponymous studio, which he founded in 2019, following a 33-year-long-career at Ralph Lauren as lead Creative of the company. Much like his renowned interiors—including iconic spaces such as the Polo Bar, the Ralph Lauren Women’s and Home Flagship on Madison Avenue, Ralph Lauren St. Germain store in Paris and private residences from Los Cabos to Montauk to TriBeCa—this first furniture collection is characterized by a cinematic sensibility, sense of inviting luxury and understated sophistication.

 

Partnering with EJ Victor on the development of his first standalone furniture collection was a natural choice for Paredes, who collaborated with the North Carolina-based team for over a decade on the design and licensing of Ralph Lauren Home, overseen by Paredes during his tenure there.

 

“Alfredo’s vision for design is, simply put, amazing,” John Jokinen, CEO of EJ Victor, says of the collaboration. “He brings together architecture, interior design and furnishings with cohesive and inspiring sensibility. Alfredo’s first solo collection for EJ Victor will only be the beginning of a new and exciting era of fresh design for our company.”

 

The new collection will launch this June at High Point Market and be available to purchase on EJVictor.com.

 


 

About Alfredo Paredes Studio: Alfredo Paredes Studio is a multi-faceted design practice that brings a cinematic sensibility and a commitment to the exceptional to projects and pursuits of all forms. Based in New York and launched in 2019 by Alfredo Paredes—following his 33 year-long-career at Ralph Lauren creating environments, experiences, and products, most recently in the role of Executive Vice President and Chief Creative Officer for Retail and Home—the Studio applies a sensual approach and transportive power to design, precisely crafting each and every element of a project. Whether a tropical hideaway, rural retreat, or tucked-away cocktail lounge, all Alfredo Paredes Studio spaces possess an inviting luxury, quiet elegance, and understated sophistication. With the rare ability to translate intangible experiences—a beloved memory, a stirring encounter with a work of art, an inspiring idea—into real and all-encompassing physical environments, Alfredo Paredes uses the practice and art form of design to create the unforgettable spaces and moments that shape our lives.

 

About EJ Victor: EJ Victor, recognized industry-wide for its exquisite quality, service, and value, is a locally owned, high- end furniture company located in North Carolina’s famous furniture heartland. Priding itself on the craftsmanship of devoted employees with know-how and commitment to building superior furniture, our company culture offers its customers easy access to responsible professionals who possess the information and answers that are needed. For more than thirty years, EJ Victor has built upon its own brand while also becoming a best-in-class licensing partner to premier global lifestyle brands.

 


Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.


Read other articles by Nic Ledoux