During the Feb. 17 edition of International Market Centers’ (IMC) Market Insights program, designer, podcaster and author Rebecca West will present “How to Design a Happy Home,” an hour-long webinar addressing how designers can help their clients achieve the homes they crave.
“Connecting designers with the right products to meet their clients’ needs is the primary goal of IMC’s markets and Open Year Round design centers and our Market Insights programming provides education to support that objective,” said Dorothy Belshaw, IMC’s chief marketing and customer officer. “We look forward to seeing designers use these lessons while sourcing and shopping with IMC in Atlanta, Las Vegas and High Point.”
During the webinar, West will provide insight into design psychology fundamentals and alignment of designs, product selections and marketing. Participants will discover the eight categories of well-being that meet emotional and psychographic needs and related products and collection ideas. The goal of the session is to spark new design and marketing ideas for designers, retailers and manufacturers, helping clients feel truly happy at home.
Rebecca West is the founder of Seattle-based design firms Rebecca West Interiors and Seriously. Happy. Homes., podcaster for Creating Your Happy Place and author of Happy Starts at Home. With a double degree from the University of Washington (Geology and Community & Environmental Planning), and Peace Corps experience in Nicaragua, West never planned to be an interior designer. Following a life-changing divorce, she realized the transformative power of design and started a design company determined to help other people feel happy in their homes. Her mission is to empower others to get happier, healthier and more successful just by taking back control of home design. She offers simple solutions that leave the audience feeling inspired and empowered to make tangible changes in their lives, relationships and careers, all by building a space where they can thrive.
The session – which is worth 1 CEU credit – is on Wednesday, Feb. 17 at 10 a.m. PST/1 p.m. EST. All pre-registered attendees will be entered to win a copy of West’s book, Happy Starts at Home. Registration is available here.
IMC’s “Market Insights” webinars present high-level conversations about issues that are currently impacting businesses and allows buyers and suppliers to prepare throughout the year. The series is presented as an extension of programming at IMC’s gift and home markets – Atlanta Market, IMC High Point Market and Las Vegas Market – and offers participants with timely, exclusive and actionable content throughout the year. The next Market Insights session is “Smartphone Photo Tips to Elevate Your Brand” on March 10.
IMC’s upcoming markets are Spring Market at AmericasMart Atlanta (March 3-5, 2021; preview days March 1-2, 2021), Las Vegas Market (April 11-15, 2021) and High Point Market (June 5-9, 2021). The Open Year Round showroom resources are open Monday-Friday from 10 a.m. to 4 p.m. at AmericasMart Atlanta and 10 a.m. to 5 p.m. at Las Vegas Design Center. Buyers also can source and shop – anytime and everywhere – via JuniperMarket, a new digital marketplace powered by IMC, which launches in spring 2021.
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta,IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of IMC’s Digital Innovations division and the Juniper suite of digital sales and marketing solutions, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information on IMC, visit http://imcenters.com.
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